LG has announced the release of two new paper-thin TV panels, with one that is so flexible it can be rolled into a 3cm diameter tube.
The company stated it is confident it will produce a 60in (152cm) Ultra HD rollable TV by 2017.
LG unveiled one of its first flexible TVs at CES — a global consumer electronics and technology trade show — earlier this year.
Experts say flexible screens could see TVs used in more creative ways.
The new flexible panel has a resolution of 1,200x810, which is left undistorted even after it has been rolled into a 3cm cylinder.
LG says the flexibility was achieved thanks to using a backplane made of "high molecular substance-based polyimide film" instead of plastic.
The second panel is transparent and is said to greatly surpass earlier models, with the company boasting of a significant reduction in hazy images and a 30 per cent increase in transmittance, which is responsible for the screen's transparent effect.
The company has claimed its new screens prove they are on track for much larger, Ultra HD-capable flexible screens in the near future, asserting they are "confident" they can deliver a 60in rollable panel by 2017.
"Flexible screens are an exciting prospect. First off, they're far more durable than conventional screens, meaning that we can expect to see bigger, better screens in, for example, aeroplanes," said Stephen Graves, online deputy editor at Stuff.tv.