RESEARCH undertaken by the Pacific Cooperation Foundation (PCF) has shown that there is an opportunity for Pacific products to gain a greater grip in the New Zealand market.
However, purchasing is limited due to a lack of recognition of production value by customers.
The foundation, in conjunction with the Investment Promotion Authority (IPA), is exploring the potential to improve the situation by introducing the Pacific Brand Project aimed at increasing the market share of Pacific products in the New Zealand market.
The Pacific Brand concept is a key approach identified by a PCF drive to promote economic stability and sustainability in the Pacific region.
This concept will look to increasing the market share of Pacific products and in turn create greater trade opportunities for the region by creating a brand that encapsulates the value that customers say would influence their purchasing decisions favourably towards buying products with a Pacific region.
The Pacific Brand project is undertaking to establish a brand that appeals to consumers’ desire to purchase goods that are high quality and to a certain extent are regarded as holding a “premium” value.
Currently, products made in Papua New Guinea and other Pacific Islands are branded by their manufacturers, product by product however, the new concept aims to improve this with the Pacific Brand.
The first stage of the project is to identify Pacific businesses whose products will best convey these values in the market place establishing the Pacific Brand as a mark of quality.
The IPA is inviting businesses that have been exporting for the last two years or have an export ready product to attend a presentation on the initiative at the end of this month.
Everyone is encouraged to attend.
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