Tourism Fiji on research trail - Solomon Star News

Tourism Fiji on research trail

03 April 2014

Tourism Fiji is seeking an internationally-experienced market research agency to conduct research into holiday visitor source markets.

The research will focus on the key source markets for Fiji’s holiday visitors: Australia, New Zealand, the United States, China, the United Kingdom, Germany, South Korea and India.

Ken Freer, Tourism Fiji’s director of global marketing said: “We have access to statistics about the people who currently visit Fiji.
But project will give us insights into the mind sets of people sitting at home planning a holiday. We want to know what they currently think of Fiji, what other destinations they are considering and most importantly, how we can best tailor our messages to help them choose Fiji for their next holiday.”
Interested market research agencies have until Friday April 11 to register their interest to participate in the tender process.